ABOUT THE PROJECT
Showroom of lighting devices "Lumos".
Designer lighting store in St. Petersburg releases a new collection of interior lighting (table lamps, floor lamps, chandeliers) and wants to promote it. The shop specializes in daring and unusual designs.
Target audience: Age 27-45 years.
Owners of houses and apartments (both new buildings and old ones); Interior designers and architects; Business clients such as restaurants, cafes, hotels.
Price category: above average.
TASK FOR A DESIGNER
Development of a series of posters for a new collection based artificial intelligence tools for image generation.
Logo and slogan development.
PROJECT DESIGNER
Anastasia Borsuk
Showroom of lighting devices "Lumos".
Designer lighting store in St. Petersburg releases a new collection of interior lighting (table lamps, floor lamps, chandeliers) and wants to promote it. The shop specializes in daring and unusual designs.
Target audience: Age 27-45 years.
Owners of houses and apartments (both new buildings and old ones); Interior designers and architects; Business clients such as restaurants, cafes, hotels.
Price category: above average.
TASK FOR A DESIGNER
Development of a series of posters for a new collection based artificial intelligence tools for image generation.
Logo and slogan development.
PROJECT DESIGNER
Anastasia Borsuk
To create the style of the lamps, I chose three metaphors that I associate with St. Petersburg
I designed a logo and created 3 concepts of lamps and posters with them.
Using the artificial intelligence tools, I developed models of the lamps, generated them in the interior, and also came up with slogans.
Using the artificial intelligence tools, I developed models of the lamps, generated them in the interior, and also came up with slogans.
Thank you for watching!
